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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

 
Sep
29

Focus on the Brand; Not Just the Price

Everyone seems to agree with the principle of brand focus, however, large and small retailers have let the brand-value proposition slip away because of their focus on the price-only strategy. […]

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Posted on: September 29, 2011 in Featured, Publishing
Sep
06

Right Words Sell More

It’s always intrigued me that the word “store” and the word “story” come from the same Latin root. In so many cases, good merchandising—merchandising that produces sales—is effective communication of […]

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Posted on: September 6, 2011 in Featured, Publishing
Feb
10

Don’t Manage the Measurements;
Manage to Maximize

Many businesses and organizations make the mistake of managing the measurements of their business and not the outcomes. They seek to manage “sales” or their “profits” and frustrate themselves, their […]

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Posted on: February 10, 2010 in Customer's Heart, Publishing
Feb
08

Impressions Count – Story Continued

In my last two posts I've been writing about the importance of first, last and unusual impressions. Last Friday, I lived one.   Let me give you some background. We […]

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Posted on: February 8, 2010 in Leadership, Publishing
Feb
03

The Unusual Impression

In my last post I wrote about the importance for any business of the first and last impressions a customer receives. I mentioned that we are wired to remember first, […]

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Posted on: February 3, 2010 in Customer's Heart, Leadership, Publishing
Feb
01

First, and Last, Impressions Count

If I were to list a group of numbers, have you look at them, then ask people to try and remember them, chances are that most people would remember the […]

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Posted on: February 1, 2010 in Customer's Heart, Publishing
Dec
15

Creating Shopping Memories

Shopping takes time and let's fact it, who has time? You are right, nobody has the time, energy or patience to go shopping. I can remember hearing stories from a […]

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Posted on: December 15, 2009 in Customer's Heart, Publishing
Dec
01

Understanding and Managing Retail’s Open Loop

Retailers often use mailed catalogs or email blasts to generate traffic and increase sales. There’s nothing wrong with this strategy as long as the retailer is properly using their respective […]

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Posted on: December 1, 2009 in Customer's Heart, Publishing
Oct
20

Delegating Customer Service

Flying this week reminded my how frequently companies delegate customer service activities back to the customer. It's like delegating backwards. Just in the airline industry alone, customers now handle their […]

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Posted on: October 20, 2009 in Customer's Heart, Leadership, Publishing
Oct
01

Handlebars, Program Code and Motivated Employees

A few weeks ago I had the privilege of visiting Logos Bible Software. We are fortunate to have them as partners with us as they are the backbone of the […]

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Posted on: October 1, 2009 in Bibles, Customer's Heart, Leadership, Publishing, Web/Tech
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Trust is the winsome wedding of faith and hope.

Brennan Manning

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