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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Mid-Size Retail in Crisis
in the aftermath of “Black Friday” (or the Day after Thanksgiving), I read several articles about American shopping habits. Most of the articles I read indicated that there was a [...]
Read More...Give Customers What They Need
Thomas Nelson’s Bible division just completed a test of a Bible merchandising concept with great success. Our test stores achieved double-digit sales increases (not bad for today’s retail landscape) over [...]
Read More...Stop Disappointing Customers
For the past several weeks I’ve been immersed in discussions with retailers about customer disappointment. Imagine being a retailer and knowing that many of your customers are leaving your store [...]
Read More...Recognizing Your Customer’s Need
So often it’s the little things that matter the most as stores struggle to stand out from the crowd. One positive edge recognized by many retailers is great service. One [...]
Read More...Turning Off the Core Customer
Yesterday, my wife visited a multi-product line specialty store for some greeting cards. May is one of those months for us – lots of birthdays and, of course, Mother’s day. [...]
Read More...What’s Right with Retail
First, I want to thank all the people who emailed me about the article last week. It was good hearing from all of you and I appreciated your comments. As [...]
Read More...What’s Wrong with Retail?
I am asked this question a lot. Because of my background in retail, people (retailers, suppliers, and even shoppers) seem to want to know my opinion. Realize this, I enjoy [...]
Read More...
Thanks, Jim, I enjoyed the cli ...
Oh yeah - you are singing my s ...
There is nothing better than t ...
I bought one too. Love it!
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