Archive for September, 2015

 
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Sep
01

Running Downhill

For years I worked out every morning on a treadmill. It’s one of those programmable jobs that takes me up and down hills (inclines) for 30 minutes. I watch Fox News, […]

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Posted on: September 1, 2015 in Culture, Customer's Heart, Featured, Leadership
Feb
05

The Importance of Creating Reader Experience

B. Joseph Pine II and James H. Gilmore, in a Harvard Business Review article wrote, “But experiences are not exclusively about entertainment; companies stage an experience whenever they engage customers […]

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Posted on: February 5, 2015 in Customer's Heart, Featured, Publishing, Publishing2
Jun
26

5 Musts for Maximum Reader Engagement

With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]

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May
28

Taking Advantage of Your Style

Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]

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Posted on: May 28, 2014 in Customer's Heart, Featured, Publishing
May
21

3 Questions Leaders Need to Repeatedly Ask

Beginning my career in retail and spending most of my days in customer-facing situations, has given me not just an ear, but also a heart for the customer. I try, […]

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Posted on: May 21, 2014 in Customer's Heart, Featured, Leadership
Mar
10

Breaking the Bureauocracy Stronghold

Yesterday I had a question about a government-issued form. After over forty-five minutes on hold, calls to two separate agencies and four call transfers, I got the answer. That’s a […]

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Posted on: March 10, 2010 in Customer's Heart, Leadership
Feb
10

Don’t Manage the Measurements;
Manage to Maximize

Many businesses and organizations make the mistake of managing the measurements of their business and not the outcomes. They seek to manage “sales” or their “profits” and frustrate themselves, their […]

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Posted on: February 10, 2010 in Customer's Heart, Publishing
Feb
03

The Unusual Impression

In my last post I wrote about the importance for any business of the first and last impressions a customer receives. I mentioned that we are wired to remember first, […]

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Posted on: February 3, 2010 in Customer's Heart, Leadership, Publishing
Feb
01

First, and Last, Impressions Count

If I were to list a group of numbers, have you look at them, then ask people to try and remember them, chances are that most people would remember the […]

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Posted on: February 1, 2010 in Customer's Heart, Publishing
Dec
15

Creating Shopping Memories

Shopping takes time and let's fact it, who has time? You are right, nobody has the time, energy or patience to go shopping. I can remember hearing stories from a […]

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Posted on: December 15, 2009 in Customer's Heart, Publishing
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Trust is the winsome wedding of faith and hope.

Brennan Manning

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