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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Raising the Stakes with Emotion
Generally speaking I’m not an emotional guy. However, when the right sequence of experiences hit me, I’m a basket case. Certain movies, songs, and certainly my kids and grandkids can […]
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To Revise or Nor To Revise—That is the Question
One of the most important writing lessons I’ve learned over the years is when NOT to revise my work. Let me explain—revising your work is extremely important and we all […]
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Have Trouble Getting Creative? Look Somewhere Else
When I’m stuck in a creative rut, or even when I’m looking for new ideas I find that I find new creativity when I look other places. Roger von Oech […]
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10 Steps to Effective Speech-Making
Years ago I read a book by James Robinson, Winning Them Over: Get Your Message Across by Dealing Successfully with the Media_. Robinson explains how to effectively convey ideas to […]
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The Importance of Reaching Their Hearts
“No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” ― Robert Frost In my last post I wrote about […]
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The Power of Pause
Vin Scully, the legendary, and now retired, LA Dodger broadcaster, literally painted a picture of every game he called. While he is a master of words, he is also the […]
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Who is Your Market?
Candidly, I groan when a potential author sends me an inquiry that lacks a specific target topic or, a topic that affects a certain, identifiable group of readers. Too often […]
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5 Tips on Handling Q&A Sessions
When we’re giving a presentation or speaking at a function it’s always a good idea to arrange for a question and answer period. This period serves a couple of purposes: […]
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The Importance of Creating Reader Experience
B. Joseph Pine II and James H. Gilmore, in a Harvard Business Review article wrote, “But experiences are not exclusively about entertainment; companies stage an experience whenever they engage customers […]
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5 Ways to Sell More Products During Events
Without question, the most effective way to sell your products is to those who just heard you speak. You’ve inspired them, you may have teased them with many great ideas […]
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