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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

 
Jan
16

Why It is Critical to Strengthen Your Language

Words can communicate or distract. Too many words can cause a reader to stop reading and never pick up your book or article again. As writers we need to be […]

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Posted on: January 16, 2015 in Featured, Publishing, Publishing2
Jan
14

Receive the Best Type of Writing Feedback

When we’re writing a book or long article solid and quality feedback are critical. After all feedback should be about learning, developing and changing. We should always want to put the […]

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Posted on: January 14, 2015 in Featured, Publishing, Publishing2
Jan
09

Essential Ingredients for Your Promotional Materials

Whether you are a speaker or a writer you will need a set of promotional materials to offer prospective clients. Inexperienced writers and speakers sometimes send introductory materials that do […]

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Posted on: January 9, 2015 in Featured, Publishing, Publishing2
Jan
07

The Art of Revising: Don’t Practice on Yourself

Revising my writing is not an easy task for me. Oh, I received above average grades in grammar. I learned and practiced vocabulary and studied charts of active verbs. But, […]

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Posted on: January 7, 2015 in Featured, Publishing, Publishing2, Writing
Dec
19

Overcoming the Correction Trap

When we’re in a creative endeavor it’s easy for us to get caught in the correction trap. We’re creating something and suddenly, the left side of our brain engages, overwhelms […]

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Posted on: December 19, 2014 in Featured, Publishing, Publishing2
Dec
03

Convey Meaning, Not Information

Truly transformative writing—writing that gives information, conveys meaning and helps the reader learn or experience something new and unique. We often get so caught up into information, facts and data […]

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Nov
12

3 Ways You Can Use Categories to Sell Your Books

Typically, as we write, the core message (or in fiction the core conflict) will determine what the book is about. These “cores” do not, however determine the book’s genre or […]

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Posted on: November 12, 2014 in Featured, Publishing, Publishing2
Nov
05

The Importance of Knowing Your Audience

When writing or speaking it’s important to know your audience. Even though this concept was literally pounded in my head for years, I blew it once and it’s a lesson […]

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Posted on: November 5, 2014 in Featured, Publishing, Publishing2, Writing
Oct
24

3 Secrets to Becoming a Passionate Expert

Many people think they can become an author or a speaker. They are smart. They are good in front of people. They got A’s on term papers or their theses […]

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Posted on: October 24, 2014 in Featured, Publishing, Publishing2
Oct
17

4 Rules to Follow for a Memorable Presentation

Tom Jackson is a live music producer. He is a master at transforming an artist’s live show into a magical experience for the audience. I recently heard him speak and […]

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Posted on: October 17, 2014 in Books, Featured, Publishing, Publishing2
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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