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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Who is Your Market?
Candidly, I groan when a potential author sends me an inquiry that lacks a specific target topic or, a topic that affects a certain, identifiable group of readers. Too often […]
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5 Tips on Handling Q&A Sessions
When we’re giving a presentation or speaking at a function it’s always a good idea to arrange for a question and answer period. This period serves a couple of purposes: […]
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The Importance of Creating Reader Experience
B. Joseph Pine II and James H. Gilmore, in a Harvard Business Review article wrote, “But experiences are not exclusively about entertainment; companies stage an experience whenever they engage customers […]
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5 Ways to Sell More Products During Events
Without question, the most effective way to sell your products is to those who just heard you speak. You’ve inspired them, you may have teased them with many great ideas […]
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Why It is Critical to Strengthen Your Language
Words can communicate or distract. Too many words can cause a reader to stop reading and never pick up your book or article again. As writers we need to be […]
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Receive the Best Type of Writing Feedback
When we’re writing a book or long article solid and quality feedback are critical. After all feedback should be about learning, developing and changing. We should always want to put the […]
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Essential Ingredients for Your Promotional Materials
Whether you are a speaker or a writer you will need a set of promotional materials to offer prospective clients. Inexperienced writers and speakers sometimes send introductory materials that do […]
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The Art of Revising: Don’t Practice on Yourself
Revising my writing is not an easy task for me. Oh, I received above average grades in grammar. I learned and practiced vocabulary and studied charts of active verbs. But, […]
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Overcoming the Correction Trap
When we’re in a creative endeavor it’s easy for us to get caught in the correction trap. We’re creating something and suddenly, the left side of our brain engages, overwhelms […]
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Convey Meaning, Not Information
Truly transformative writing—writing that gives information, conveys meaning and helps the reader learn or experience something new and unique. We often get so caught up into information, facts and data […]
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