Publishing

 
  • Search

Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

 
Feb
13

Who is Your Market?

Candidly, I groan when a potential author sends me an inquiry that lacks a specific target topic or, a topic that affects a certain, identifiable group of readers. Too often […]

Read More...
Posted on: February 13, 2015 in Featured, Public Speaking/Presentations, Publishing, Publishing2
Feb
07

5 Tips on Handling Q&A Sessions

When we’re giving a presentation or speaking at a function it’s always a good idea to arrange for a question and answer period. This period serves a couple of purposes: […]

Read More...
Posted on: February 7, 2015 in Featured, Publishing, Publishing2
Feb
05

The Importance of Creating Reader Experience

B. Joseph Pine II and James H. Gilmore, in a Harvard Business Review article wrote, “But experiences are not exclusively about entertainment; companies stage an experience whenever they engage customers […]

Read More...
Posted on: February 5, 2015 in Customer's Heart, Featured, Publishing, Publishing2
Jan
30

5 Ways to Sell More Products During Events

Without question, the most effective way to sell your products is to those who just heard you speak. You’ve inspired them, you may have teased them with many great ideas […]

Read More...
Jan
16

Why It is Critical to Strengthen Your Language

Words can communicate or distract. Too many words can cause a reader to stop reading and never pick up your book or article again. As writers we need to be […]

Read More...
Posted on: January 16, 2015 in Featured, Publishing, Publishing2
Jan
14

Receive the Best Type of Writing Feedback

When we’re writing a book or long article solid and quality feedback are critical. After all feedback should be about learning, developing and changing. We should always want to put the […]

Read More...
Posted on: January 14, 2015 in Featured, Publishing, Publishing2
Jan
09

Essential Ingredients for Your Promotional Materials

Whether you are a speaker or a writer you will need a set of promotional materials to offer prospective clients. Inexperienced writers and speakers sometimes send introductory materials that do […]

Read More...
Posted on: January 9, 2015 in Featured, Publishing, Publishing2
Jan
07

The Art of Revising: Don’t Practice on Yourself

Revising my writing is not an easy task for me. Oh, I received above average grades in grammar. I learned and practiced vocabulary and studied charts of active verbs. But, […]

Read More...
Posted on: January 7, 2015 in Featured, Publishing, Publishing2, Writing
Dec
19

Overcoming the Correction Trap

When we’re in a creative endeavor it’s easy for us to get caught in the correction trap. We’re creating something and suddenly, the left side of our brain engages, overwhelms […]

Read More...
Posted on: December 19, 2014 in Featured, Publishing, Publishing2
Dec
03

Convey Meaning, Not Information

Truly transformative writing—writing that gives information, conveys meaning and helps the reader learn or experience something new and unique. We often get so caught up into information, facts and data […]

Read More...
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

©2014 Wayne Hastings. All Rights Reserved. Site by Birdsong Creative.