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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Why It is Critical to Strengthen Your Language
Words can communicate or distract. Too many words can cause a reader to stop reading and never pick up your book or article again. As writers we need to be […]
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Receive the Best Type of Writing Feedback
When we’re writing a book or long article solid and quality feedback are critical. After all feedback should be about learning, developing and changing. We should always want to put the […]
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Essential Ingredients for Your Promotional Materials
Whether you are a speaker or a writer you will need a set of promotional materials to offer prospective clients. Inexperienced writers and speakers sometimes send introductory materials that do […]
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The Art of Revising: Don’t Practice on Yourself
Revising my writing is not an easy task for me. Oh, I received above average grades in grammar. I learned and practiced vocabulary and studied charts of active verbs. But, […]
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Overcoming the Correction Trap
When we’re in a creative endeavor it’s easy for us to get caught in the correction trap. We’re creating something and suddenly, the left side of our brain engages, overwhelms […]
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Convey Meaning, Not Information
Truly transformative writing—writing that gives information, conveys meaning and helps the reader learn or experience something new and unique. We often get so caught up into information, facts and data […]
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3 Ways You Can Use Categories to Sell Your Books
Typically, as we write, the core message (or in fiction the core conflict) will determine what the book is about. These “cores” do not, however determine the book’s genre or […]
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The Importance of Knowing Your Audience
When writing or speaking it’s important to know your audience. Even though this concept was literally pounded in my head for years, I blew it once and it’s a lesson […]
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3 Secrets to Becoming a Passionate Expert
Many people think they can become an author or a speaker. They are smart. They are good in front of people. They got A’s on term papers or their theses […]
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4 Rules to Follow for a Memorable Presentation
Tom Jackson is a live music producer. He is a master at transforming an artist’s live show into a magical experience for the audience. I recently heard him speak and […]
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