Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Years ago I read a book by James Robinson, Winning Them Over: Get Your Message Across by Dealing Successfully with the Media_. Robinson explains how to effectively convey ideas to […]
Read More...“No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” ― Robert Frost In my last post I wrote about […]
Read More...Vin Scully, the legendary, and now retired, LA Dodger broadcaster, literally painted a picture of every game he called. While he is a master of words, he is also the […]
Read More...Candidly, I groan when a potential author sends me an inquiry that lacks a specific target topic or, a topic that affects a certain, identifiable group of readers. Too often […]
Read More...When we’re giving a presentation or speaking at a function it’s always a good idea to arrange for a question and answer period. This period serves a couple of purposes: […]
Read More...B. Joseph Pine II and James H. Gilmore, in a Harvard Business Review article wrote, “But experiences are not exclusively about entertainment; companies stage an experience whenever they engage customers […]
Read More...Without question, the most effective way to sell your products is to those who just heard you speak. You’ve inspired them, you may have teased them with many great ideas […]
Read More...Words can communicate or distract. Too many words can cause a reader to stop reading and never pick up your book or article again. As writers we need to be […]
Read More...When we’re writing a book or long article solid and quality feedback are critical. After all feedback should be about learning, developing and changing. We should always want to put the […]
Read More...Whether you are a speaker or a writer you will need a set of promotional materials to offer prospective clients. Inexperienced writers and speakers sometimes send introductory materials that do […]
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