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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
The Importance of Knowing Your Audience
When writing or speaking it’s important to know your audience. Even though this concept was literally pounded in my head for years, I blew it once and it’s a lesson […]
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3 Secrets to Becoming a Passionate Expert
Many people think they can become an author or a speaker. They are smart. They are good in front of people. They got A’s on term papers or their theses […]
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4 Rules to Follow for a Memorable Presentation
Tom Jackson is a live music producer. He is a master at transforming an artist’s live show into a magical experience for the audience. I recently heard him speak and […]
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9 Ideas for Making Extra Income at Your Speaking Events
There is a way for authors to keep your product sales as a major part of your income. How? Here are some tips: Your books are the obvious income generator. […]
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5 Best On-the-Air Interview Rules
Authors are often called upon to do radio and television interviews. I’ve found that these five tips, originally written by Steve Allen[1] in his book, How to Make A Speech, […]
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Staying in the Orbit of Your Creativity
We all live in some kind of orbit. Each day, each to-do list or each crisis puts us into some kind of path. We often try to propel ourselves into […]
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4 Ways to Overcome The Agony of Getting Started
Lots of people have stories to tell but few people actually write them down. I’m sure there are many inspirational, helpful and funny stories that people have in their heads […]
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9 Non-Fiction Writing Tips
Over the thirty years I’ve been involved in book publishing and book retail, I found that certain tidbits of advice seem to always float to the top. I’m asked all […]
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5 Musts for Maximum Reader Engagement
With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]
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Taking Advantage of Your Style
Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]
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