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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

5 Best On-the-Air Interview Rules

Authors are often called upon to do radio and television interviews. I’ve found that these five tips, originally written by Steve Allen[1] in his book, How to Make A Speech, […]

Posted on: October 1, 2014 in Featured, Publishing

Staying in the Orbit of Your Creativity

We all live in some kind of orbit. Each day, each to-do list or each crisis puts us into some kind of path. We often try to propel ourselves into […]

Posted on: September 24, 2014 in Featured, Publishing, Publishing2

4 Ways to Overcome The Agony of Getting Started

Lots of people have stories to tell but few people actually write them down. I’m sure there are many inspirational, helpful and funny stories that people have in their heads […]

Posted on: September 17, 2014 in Featured, Publishing

9 Non-Fiction Writing Tips

Over the thirty years I’ve been involved in book publishing and book retail, I found that certain tidbits of advice seem to always float to the top. I’m asked all […]

Posted on: September 10, 2014 in Featured, General, Publishing

5 Musts for Maximum Reader Engagement

With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]

Posted on: June 26, 2014 in Customer's Heart, Featured, Marketing, Publishing, Publishing2, Writing

Taking Advantage of Your Style

Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]

Posted on: May 28, 2014 in Customer's Heart, Featured, Publishing

Retailing is an Art

Retail is not a science—it is an ART. As we find in all of the arts, it is subjective. How we apply the fundamental rules is always changing as is […]

Posted on: May 7, 2014 in Featured, Publishing

Don’t Manage the Measurements

I am always amazed at how many retailers spend so much of their time trying to manage “sales,” “margins,” and “profits.” Those are measurements to help us financially, but they […]

Posted on: April 9, 2014 in Featured, Publishing

I Don’t Know Why They Do That

A colleague and I went to get a cup of coffee. Being coffee snobs we look for one brand and we’re very loyal to that brand—Starbucks. When we paid for […]

Posted on: May 16, 2012 in Featured, Publishing

Buying is An Emotional Thing

Consumers do many things before making a purchase. Many do their homework. They analyze their potential purchase on-line, they talk to friends, they read reviews, and they have their left-brains […]

Posted on: April 26, 2012 in Featured, Publishing

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5 Best On-the-Air Interview Rules

Staying in the Orbit of Your Creativity

4 Ways to Overcome The Agony of Getting Started

9 Non-Fiction Writing Tips

Taking Advantage of Your Style

Retailing is an Art

Don’t Manage the Measurements

I Don’t Know Why They Do That

Buying is An Emotional Thing

Trust is the winsome wedding of faith and hope.

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