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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

The Art of Revising: Don’t Practice on Yourself

Revising my writing is not an easy task for me. Oh, I received above average grades in grammar. I learned and practiced vocabulary and studied charts of active verbs. But, […]

Posted on: January 7, 2015 in Featured, Publishing, Publishing2, Writing

Overcoming the Correction Trap

When we’re in a creative endeavor it’s easy for us to get caught in the correction trap. We’re creating something and suddenly, the left side of our brain engages, overwhelms […]

Posted on: December 19, 2014 in Featured, Publishing, Publishing2

Convey Meaning, Not Information

Truly transformative writing—writing that gives information, conveys meaning and helps the reader learn or experience something new and unique. We often get so caught up into information, facts and data […]

Posted on: December 3, 2014 in Featured, Public Speaking/Presentations, Publishing, Publishing2

3 Ways You Can Use Categories to Sell Your Books

Typically, as we write, the core message (or in fiction the core conflict) will determine what the book is about. These “cores” do not, however determine the book’s genre or […]

Posted on: November 12, 2014 in Featured, Publishing, Publishing2

The Importance of Knowing Your Audience

When writing or speaking it’s important to know your audience. Even though this concept was literally pounded in my head for years, I blew it once and it’s a lesson […]

Posted on: November 5, 2014 in Featured, Publishing, Publishing2, Writing

3 Secrets to Becoming a Passionate Expert

Many people think they can become an author or a speaker. They are smart. They are good in front of people. They got A’s on term papers or their theses […]

Posted on: October 24, 2014 in Featured, Publishing, Publishing2

4 Rules to Follow for a Memorable Presentation

Tom Jackson is a live music producer. He is a master at transforming an artist’s live show into a magical experience for the audience. I recently heard him speak and […]

Posted on: October 17, 2014 in Books, Featured, Publishing, Publishing2

9 Ideas for Making Extra Income at Your Speaking Events

There is a way for authors to keep your product sales as a major part of your income. How? Here are some tips: Your books are the obvious income generator. […]

Posted on: October 15, 2014 in Books, Featured, Publishing

5 Best On-the-Air Interview Rules

Authors are often called upon to do radio and television interviews. I’ve found that these five tips, originally written by Steve Allen[1] in his book, How to Make A Speech, […]

Posted on: October 1, 2014 in Featured, Publishing

Staying in the Orbit of Your Creativity

We all live in some kind of orbit. Each day, each to-do list or each crisis puts us into some kind of path. We often try to propel ourselves into […]

Posted on: September 24, 2014 in Featured, Publishing, Publishing2

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Recent Posts

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The Art of Revising: Don’t Practice on Yourself

Overcoming the Correction Trap

Convey Meaning, Not Information

3 Ways You Can Use Categories to Sell Your Books

The Importance of Knowing Your Audience

3 Secrets to Becoming a Passionate Expert

4 Rules to Follow for a Memorable Presentation

9 Ideas for Making Extra Income at Your Speaking Events

5 Best On-the-Air Interview Rules

Staying in the Orbit of Your Creativity

Trust is the winsome wedding of faith and hope.

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