Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Whether you are a speaker or a writer you will need a set of promotional materials to offer prospective clients. Inexperienced writers and speakers sometimes send introductory materials that do […]
Read More...Revising my writing is not an easy task for me. Oh, I received above average grades in grammar. I learned and practiced vocabulary and studied charts of active verbs. But, […]
Read More...When we’re in a creative endeavor it’s easy for us to get caught in the correction trap. We’re creating something and suddenly, the left side of our brain engages, overwhelms […]
Read More...Truly transformative writing—writing that gives information, conveys meaning and helps the reader learn or experience something new and unique. We often get so caught up into information, facts and data […]
Read More...Typically, as we write, the core message (or in fiction the core conflict) will determine what the book is about. These “cores” do not, however determine the book’s genre or […]
Read More...When writing or speaking it’s important to know your audience. Even though this concept was literally pounded in my head for years, I blew it once and it’s a lesson […]
Read More...Many people think they can become an author or a speaker. They are smart. They are good in front of people. They got A’s on term papers or their theses […]
Read More...Tom Jackson is a live music producer. He is a master at transforming an artist’s live show into a magical experience for the audience. I recently heard him speak and […]
Read More...There is a way for authors to keep your product sales as a major part of your income. How? Here are some tips: Your books are the obvious income generator. […]
Read More...Authors are often called upon to do radio and television interviews. I’ve found that these five tips, originally written by Steve Allen[1] in his book, How to Make A Speech, […]
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