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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
9 Ideas for Making Extra Income at Your Speaking Events
There is a way for authors to keep your product sales as a major part of your income. How? Here are some tips: Your books are the obvious income generator. […]
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5 Best On-the-Air Interview Rules
Authors are often called upon to do radio and television interviews. I’ve found that these five tips, originally written by Steve Allen[1] in his book, How to Make A Speech, […]
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Staying in the Orbit of Your Creativity
We all live in some kind of orbit. Each day, each to-do list or each crisis puts us into some kind of path. We often try to propel ourselves into […]
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4 Ways to Overcome The Agony of Getting Started
Lots of people have stories to tell but few people actually write them down. I’m sure there are many inspirational, helpful and funny stories that people have in their heads […]
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9 Non-Fiction Writing Tips
Over the thirty years I’ve been involved in book publishing and book retail, I found that certain tidbits of advice seem to always float to the top. I’m asked all […]
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5 Musts for Maximum Reader Engagement
With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]
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Taking Advantage of Your Style
Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]
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Retailing is an Art
Retail is not a science—it is an ART. As we find in all of the arts, it is subjective. How we apply the fundamental rules is always changing as is […]
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Don’t Manage the Measurements
I am always amazed at how many retailers spend so much of their time trying to manage “sales,” “margins,” and “profits.” Those are measurements to help us financially, but they […]
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I Don’t Know Why They Do That
A colleague and I went to get a cup of coffee. Being coffee snobs we look for one brand and we’re very loyal to that brand—Starbucks. When we paid for […]
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