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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

 
Nov
05

The Importance of Knowing Your Audience

When writing or speaking it’s important to know your audience. Even though this concept was literally pounded in my head for years, I blew it once and it’s a lesson […]

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Posted on: November 5, 2014 in Featured, Publishing, Publishing2, Writing
Oct
24

3 Secrets to Becoming a Passionate Expert

Many people think they can become an author or a speaker. They are smart. They are good in front of people. They got A’s on term papers or their theses […]

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Posted on: October 24, 2014 in Featured, Publishing, Publishing2
Oct
17

4 Rules to Follow for a Memorable Presentation

Tom Jackson is a live music producer. He is a master at transforming an artist’s live show into a magical experience for the audience. I recently heard him speak and […]

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Posted on: October 17, 2014 in Books, Featured, Publishing, Publishing2
Oct
15

9 Ideas for Making Extra Income at Your Speaking Events

There is a way for authors to keep your product sales as a major part of your income. How? Here are some tips: Your books are the obvious income generator. […]

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Posted on: October 15, 2014 in Books, Featured, Publishing
Oct
01

5 Best On-the-Air Interview Rules

Authors are often called upon to do radio and television interviews. I’ve found that these five tips, originally written by Steve Allen[1] in his book, How to Make A Speech, […]

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Posted on: October 1, 2014 in Featured, Publishing
Sep
24

Staying in the Orbit of Your Creativity

We all live in some kind of orbit. Each day, each to-do list or each crisis puts us into some kind of path. We often try to propel ourselves into […]

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Posted on: September 24, 2014 in Featured, Publishing, Publishing2
Sep
17

4 Ways to Overcome The Agony of Getting Started

Lots of people have stories to tell but few people actually write them down. I’m sure there are many inspirational, helpful and funny stories that people have in their heads […]

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Posted on: September 17, 2014 in Featured, Publishing
Sep
10

9 Non-Fiction Writing Tips

Over the thirty years I’ve been involved in book publishing and book retail, I found that certain tidbits of advice seem to always float to the top. I’m asked all […]

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Posted on: September 10, 2014 in Featured, General, Publishing
Jun
26

5 Musts for Maximum Reader Engagement

With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]

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May
28

Taking Advantage of Your Style

Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]

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Posted on: May 28, 2014 in Customer's Heart, Featured, Publishing
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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