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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
4 Ways to Overcome The Agony of Getting Started
Lots of people have stories to tell but few people actually write them down. I’m sure there are many inspirational, helpful and funny stories that people have in their heads […]
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9 Non-Fiction Writing Tips
Over the thirty years I’ve been involved in book publishing and book retail, I found that certain tidbits of advice seem to always float to the top. I’m asked all […]
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5 Musts for Maximum Reader Engagement
With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]
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Taking Advantage of Your Style
Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]
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Retailing is an Art
Retail is not a science—it is an ART. As we find in all of the arts, it is subjective. How we apply the fundamental rules is always changing as is […]
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Don’t Manage the Measurements
I am always amazed at how many retailers spend so much of their time trying to manage “sales,” “margins,” and “profits.” Those are measurements to help us financially, but they […]
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I Don’t Know Why They Do That
A colleague and I went to get a cup of coffee. Being coffee snobs we look for one brand and we’re very loyal to that brand—Starbucks. When we paid for […]
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Buying is An Emotional Thing
Consumers do many things before making a purchase. Many do their homework. They analyze their potential purchase on-line, they talk to friends, they read reviews, and they have their left-brains […]
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Keeping Pace
In his book It Takes a Prophet to Make a Profit consultant Britt Beemer states, “Today’s consumer is empowered to make better-informed buying decisions. Never before have there been so […]
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4 Ways to End Employee Turnover
Many retail stores’ employees are always in flux. One chain’s, which I can’t name, average employee lasts just six months on the job. How can a retailer serve customers when […]
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