Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Many retail stores’ employees are always in flux. One chain’s, which I can’t name, average employee lasts just six months on the job. How can a retailer serve customers when […]
Read More...Everyone seems to agree with the principle of brand focus, however, large and small retailers have let the brand-value proposition slip away because of their focus on the price-only strategy. […]
Read More...It’s always intrigued me that the word “store” and the word “story” come from the same Latin root. In so many cases, good merchandising—merchandising that produces sales—is effective communication of […]
Read More...Many businesses and organizations make the mistake of managing the measurements of their business and not the outcomes. They seek to manage “sales” or their “profits” and frustrate themselves, their […]
Read More...In my last two posts I've been writing about the importance of first, last and unusual impressions. Last Friday, I lived one. Let me give you some background. We […]
Read More...In my last post I wrote about the importance for any business of the first and last impressions a customer receives. I mentioned that we are wired to remember first, […]
Read More...If I were to list a group of numbers, have you look at them, then ask people to try and remember them, chances are that most people would remember the […]
Read More...Shopping takes time and let's fact it, who has time? You are right, nobody has the time, energy or patience to go shopping. I can remember hearing stories from a […]
Read More...Retailers often use mailed catalogs or email blasts to generate traffic and increase sales. There’s nothing wrong with this strategy as long as the retailer is properly using their respective […]
Read More...©2014 Wayne Hastings. All Rights Reserved. Site by Birdsong Creative.
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