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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

 
Sep
15

Sprintz Furniture – Lessons from Poor Customer Service

Over the last several days my wife and I have been underserved by a local furniture store. For context, we bought new furniture for our living/gathering room in June. Our […]

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Posted on: September 15, 2009 in Publishing
Feb
27

An Important Aspect of WOW

I really enjoy American Idol. There's all that talent, there's the advice from the judges, there's competition and there's a winner who is picked by the public. No doubt it's […]

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Posted on: February 27, 2009 in Customer's Heart, Publishing
Oct
22

Sometimes New Products Need Adversity

Over a year ago I wrote a Blog article on making great products. I realize, with the release our new Chronological Study Bible that I was missing a key ingredient […]

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Posted on: October 22, 2008 in Customer's Heart, Publishing
Aug
15

Retail Merchandising BEA Presentation

In June I was honored to present a seminar to booksellers from around the world. Thanks to vimeo.com my Keynote presentation, with a voice over from me, can be easily […]

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Posted on: August 15, 2008 in General, Publishing
Aug
13

Creating Sales and Service in Spite of the Economy

Two friends of mine wrote outstanding Blog articles that, if you haven't read, you really need to. First, Maurilio Amorim Blogs about a retailer who knows how to give extraordinary […]

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Posted on: August 13, 2008 in Publishing
Jul
23

The Six Rights of Retail

Retailing is one of those oxymoron businesses – it’s simple and complex. It’s fun and it’s hard work, Many successful retailers take great pains to focus on the basics and […]

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Posted on: July 23, 2008 in Publishing
Jul
18

Building an Award Winning Product

It was an incredible way to spend an evening. When Mark Kuyper of ECPA announced that Word of Promise was the Christian Book of the Year (I know what  you’re […]

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Posted on: July 18, 2008 in Books, Publishing
Jul
09

Good News for Independent Booksellers

I was talking to our VP of ABA (general market) sales yesterday. He told me that since January independent bookstores in his market are outpacing the large chains like Barnes […]

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Posted on: July 9, 2008 in Books, Publishing
Jun
25

Will Somebody Answer the Phone?

Unfortunately my Father is having some medical problems. I was talking to my Mother yesterday and she was upset. “Why can’t anybody answer the phone?” She was reacting to a […]

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Posted on: June 25, 2008 in Customer's Heart, Publishing
Jun
02

Creating Customer Experience with Felt Need Merchandising

On Friday I had the privilege to speak at the Book Expo America convention in Los Angeles. It was a tremendous opportunity to connect with retailers from around the world […]

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Posted on: June 2, 2008 in General, Publishing
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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