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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
Sprintz Furniture – Lessons from Poor Customer Service
Over the last several days my wife and I have been underserved by a local furniture store. For context, we bought new furniture for our living/gathering room in June. Our […]
Read More...An Important Aspect of WOW
I really enjoy American Idol. There's all that talent, there's the advice from the judges, there's competition and there's a winner who is picked by the public. No doubt it's […]
Read More...Sometimes New Products Need Adversity
Over a year ago I wrote a Blog article on making great products. I realize, with the release our new Chronological Study Bible that I was missing a key ingredient […]
Read More...Retail Merchandising BEA Presentation
In June I was honored to present a seminar to booksellers from around the world. Thanks to vimeo.com my Keynote presentation, with a voice over from me, can be easily […]
Read More...Creating Sales and Service in Spite of the Economy
Two friends of mine wrote outstanding Blog articles that, if you haven't read, you really need to. First, Maurilio Amorim Blogs about a retailer who knows how to give extraordinary […]
Read More...The Six Rights of Retail
Retailing is one of those oxymoron businesses – it’s simple and complex. It’s fun and it’s hard work, Many successful retailers take great pains to focus on the basics and […]
Read More...Building an Award Winning Product
It was an incredible way to spend an evening. When Mark Kuyper of ECPA announced that Word of Promise was the Christian Book of the Year (I know what you’re […]
Read More...Good News for Independent Booksellers
I was talking to our VP of ABA (general market) sales yesterday. He told me that since January independent bookstores in his market are outpacing the large chains like Barnes […]
Read More...Will Somebody Answer the Phone?
Unfortunately my Father is having some medical problems. I was talking to my Mother yesterday and she was upset. “Why can’t anybody answer the phone?” She was reacting to a […]
Read More...Creating Customer Experience with Felt Need Merchandising
On Friday I had the privilege to speak at the Book Expo America convention in Los Angeles. It was a tremendous opportunity to connect with retailers from around the world […]
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