The Illusion of Good Communication


George Bernard Shaw once said, “The problem with communication … is the illusion that it has been accomplished.” We do our best to communicate with people, either one-on-one or to groups and we generally find ourselves wondering if we connected with the audience. Did our message have impact or did it the audience just pack it in?

Our Bible team at Thomas Nelson works hard to communicate with readers. Our problem is that we’re working from translations of translations and we have a customer who genuinely wants to know more and to understand more.

Recently I posted about our new translation, The Voice. It serves a real purpose for this reader, as it not only is a quality translation of the Bible text, The Voice has additional editorial material to help and guide the reader. The extra material literally helps the reader understand the communication – in this case, the word of God.

The Voice has extra notes, alongside the scripture, to help the reader, and also a few words in italics within the scripture itself that fill in some gaps for them and better connects them to the story being told. Theses additions help us to open up the communication opportunity and help the reader develop their own conversation with God.

The goal of all our products is to help people connect with God. We feel very encouraged by The Voice and how it will help us achieve our goal. It’s important for us to move from the illusion of communication and let the Word have its impact.


One Response to “The Illusion of Good Communication”

  1. Benjamin Myhre says:

    Communication should drive action (issue resolution) and/or emotion (customer happiness), so if there is a lack of communication, then it will be visible in the results. Being able to measure those results can help ensure good communication.

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