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Jan
09

Give Customers What They Need

Thomas Nelson’s Bible division just completed a test of a Bible merchandising concept with great success. Our test stores achieved double-digit sales increases (not bad for today’s retail landscape) over […]

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Posted on: January 9, 2007 in Publishing
Dec
18

What Ever Happened to Common Sense?

I know many of us ask this question several times a day, but I really want to know the answer. Maybe someday. I was traveling a couple of weeks ago […]

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Posted on: December 18, 2006 in Customer's Heart
Oct
16

Satisfying Customers

When the rest of the dot-com world was out hiring marketing personnel, Google was hiring mathematicians. When today many of the dot-com boom companies are long forgotten, Google is spending […]

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Posted on: October 16, 2006 in General
Sep
06

Movement vs. Clarity

So many times leaders sacrifice clarity for movement. We start our group or organization down a path to achieve results and when bad things happen (and they will) we abandon […]

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Posted on: September 6, 2006 in Leadership
Aug
22

Don’t Script Customer Service

This weekend I wanted to cancel one of my credit cards. In a sincere attempt to simplify my life I want to channel my bills into one system, not multiple. […]

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Posted on: August 22, 2006 in Customer's Heart
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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