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Give Customers What They Need
Thomas Nelson’s Bible division just completed a test of a Bible merchandising concept with great success. Our test stores achieved double-digit sales increases (not bad for today’s retail landscape) over […]
Read More...What Ever Happened to Common Sense?
I know many of us ask this question several times a day, but I really want to know the answer. Maybe someday. I was traveling a couple of weeks ago […]
Read More...Satisfying Customers
When the rest of the dot-com world was out hiring marketing personnel, Google was hiring mathematicians. When today many of the dot-com boom companies are long forgotten, Google is spending […]
Read More...Movement vs. Clarity
So many times leaders sacrifice clarity for movement. We start our group or organization down a path to achieve results and when bad things happen (and they will) we abandon […]
Read More...Don’t Script Customer Service
This weekend I wanted to cancel one of my credit cards. In a sincere attempt to simplify my life I want to channel my bills into one system, not multiple. […]
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It got me when you said that w ...
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Hi Wayne, I just wrote a revie ...
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