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Creating a Dialog with your Customers
In a recent interview with Seth Godin, Guy Kawasaki asked about companies that had created brands by dialoguing with their customers. Unfortunately neither man (both of whom I feel are […]
Read More...Stop Disappointing Customers
For the past several weeks I’ve been immersed in discussions with retailers about customer disappointment. Imagine being a retailer and knowing that many of your customers are leaving your store […]
Read More...Recognizing Your Customer’s Need
So often it’s the little things that matter the most as stores struggle to stand out from the crowd. One positive edge recognized by many retailers is great service. One […]
Read More...Turning Off the Core Customer
Yesterday, my wife visited a multi-product line specialty store for some greeting cards. May is one of those months for us – lots of birthdays and, of course, Mother’s day. […]
Read More...Decision Making Types
Many executives struggle with how to best make decisions. At several levels from strategic planning to tactical implementation they wonder if and when team members (or the company at large) […]
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It got me when you said that w ...
[…] former publishing ex ...
Hi Wayne, I just wrote a revie ...
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