For years I worked out every morning on a treadmill. It’s one of those programmable jobs that takes me up and down hills (inclines) for 30 minutes. I watch Fox News, […]
Read More...B. Joseph Pine II and James H. Gilmore, in a Harvard Business Review article wrote, “But experiences are not exclusively about entertainment; companies stage an experience whenever they engage customers […]
Read More...With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]
Read More...Without question, I have found that the most successful retail operations reflect the owner’s personality. It’s the manifestation of that personality that makes the retailer unique and significantly helps them […]
Read More...Yesterday I had a question about a government-issued form. After over forty-five minutes on hold, calls to two separate agencies and four call transfers, I got the answer. That’s a […]
Read More...Many businesses and organizations make the mistake of managing the measurements of their business and not the outcomes. They seek to manage “sales” or their “profits” and frustrate themselves, their […]
Read More...In my last post I wrote about the importance for any business of the first and last impressions a customer receives. I mentioned that we are wired to remember first, […]
Read More...If I were to list a group of numbers, have you look at them, then ask people to try and remember them, chances are that most people would remember the […]
Read More...Shopping takes time and let's fact it, who has time? You are right, nobody has the time, energy or patience to go shopping. I can remember hearing stories from a […]
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