Archive for December, 2005

 
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Dec
15

Pizza, Pizza

A few years ago a pizza chain developed a huge campaign called "pizza, pizza". The campaign centered on a promotion offering two medium-size pizzas for the price of one large. […]

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Posted on: December 15, 2005 in Customer's Heart
Oct
11

We Fake it, till We Make It

The surprised look on Martha Stewart’s face told the whole story. A contestant told her, in the famous board room, that in her current position (local news caster) most of […]

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Posted on: October 11, 2005 in Customer's Heart
Sep
15

It Starts With You and Me

All of us want to exceed in our business. We want to produce the best products, watch sales soar and profits multiply. We spend our time searching for the right […]

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Posted on: September 15, 2005 in Customer's Heart
Sep
09

A Person with the Right Focus

I had the opportunity this week of being part of a sales call to one of our company’s major accounts. The buyer (we’ll call him Jim) was new to our […]

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Posted on: September 9, 2005 in Customer's Heart
Aug
24

What’s Your Organization’s Mission

Generally to define an organization’s mission you start with lofty platitudes, you scan the globe for words, and your head’s in the clouds looking for some cosmic intervention to help […]

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Posted on: August 24, 2005 in Customer's Heart
Aug
17

Capturing Their Heart

Capturing a customer’s heart is so much more than just giving good service. I can shop in several places and receive great service, but their sterile approach to it all […]

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Posted on: August 17, 2005 in Customer's Heart
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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