Creating or Shifting Wealth

 

The media labeled “Economic Stimulus Plan” certainly makes me wonder. At the very root of such a plan is a terrible flaw that also affects many businesses. Sure, some people will get something like a rebate and they’ll spend it, or save it, or pay off debt. And I guess that’s fine. However, at the very root of the plan lies a critical deception – the plan creates nothing. It only shifts money from someone’s pocket to another person’s pocket. While the economy struggles to find its way, is the best we can do to “stimulate” it simply a shift of wealth instead of some new ways to actually create wealth?

denial

Unfortunately it’s not just the government that uses this shifting tactic. All we need to do is look at how many times we measure market share and gloat that the needle has shifted our way. When we do that are we, like our government, just working hard to shift wealth instead of actually creating wealth (in this case measured as Sales or Revenue)?

I don’t know about you, but I’m most energized when I can think of ways to grow and create, not just shift. Apple does it all the time, most recently with the iPhone. Starbucks created something unique and grew the market as well. Cirque Du Soleil changed the circus business and created new audiences around the world.

My team at Thomas Nelson is working on a new Bible Translation called The Voice. It’s my heart’s desire that we’re not going to just shift people from one translation to the Voice, but that a whole new group of customers will discover the Bible like never before when they experience the Voice. I want to expand our group of customers, not just move a needle on some share graph and play the shift game.

What are you working on today? Is it something designed to simply shift or are you out there doing something that creates wealth? Let me know.

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One Response to “Creating or Shifting Wealth”

  1. Luke Gedeon says:

    Money supply, GDP, and the health of the economy in general are dependent on the movement of money. The idea of stimulus is to get the currency moving. The “Plan” may not be the best way to get money moving but the goal is right. They are not trying to just move the money from one pocket to another. They are trying to get money into the hands of people who will give it to someone who will give it to someone else, and so on.

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