Switch – A Reveiw of a Great Book


I just finished reading Chip and Dan Heath’s SWITCH: How to Change Things When Change is Hard. I thought Made to Stick was an incredible book – this one, I personally think, is better.

Here are some reasons why:

  • Change is constant and inevitable and the brothers give us some real-life handles on how to start, manage and execute change.
  • Their examples are memorable. The rider, the elephant and changing the path are the primary elements of their book (and the way to best create change) and the analogy is perfect. You can visualize each one, easily remember them (hey, they are sticky!)
  • The book is full of case studies that relate back to the point. The case studies show succeses (again, a part of the change process teaching) and not only give credence to what they are saying, they are helping us change by showing us victories. Brilliant.
  • The free resources. The back of the book is full of opportunities for free resources from Chip and Dan. They give you all the tools you need in one place.
  • They also provide a number of fictitious cases where we the readers get to plan the change strategy. They are fun and give us a safe opportunity to work in the change arena.

There's more, but you get the idea. This book is a good, solid read and full of help for people in change.

let’s face it most of us are either going into change, coming out of change or thinking about changing. I highly recommend this book to anyone (not just business leaders) because what they give us works.


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Trust is the winsome wedding of faith and hope.

Brennan Manning

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