Women are Job #1


David Bohan, founder of BOHAN Advertising/Marketing here in Nashville recently shared some interesting facts about the “power of the purse” in the Tennessean:

Did you know:

  • Women make more than 80% of all consumer buying decisions — and not just personal, home or family-centered purchases.
  • Half of all corporate managers and professional staffers are women and 58% of all purchasing agents are women, as are more than half of all wholesale and retail buyers.
  • In the past 15 years, 70% of all small business start-ups have been led by women.
  • 75% of all travel decisions are made by women
  • Nine out of ten women have either sole or joint responsibility for all household financial decisions
  • 2/3’s of all wine and 40% of all beer is bought by women


If you are in the product or retail business and you’re not taking these numbers seriously you may want to rethink your strategy. We all need to take the “power of the purse” very seriously.

One person I look to for help is Michele Miller. Her blog is tremendous and I’m so excited that her new book,

“The Soccer Mom Myth” (Michele Miller, Holly Buchanan)

is coming to a store near you (March 10). Michele is sending me a review copy so I can review the book here soon, but knowing Michele, I’m sure it will be a helpful tool for all of us to understand that in marketing and developing products, women are job #1.

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2 Responses to “Women are Job #1”

  1. I, too, am waiting for a review copy. This has so much potential… with Michele and Holly at the helm. Have you watched the video on Michele’s blog? Outstanding! While we all play in the same space (marketing to women) I am in awe of Holly and Michele and can’t wait to share this book with everyone who reads my blog.

  2. Yes I have seen the video and it’s really fun.

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