Archive for April, 2019

 

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Apr
23

Why Wait? Start Your Marketing Campaign Now!

“It is never too early to develop a marketing plan. The important point is that the earlier you create one, the better equipped you’ll be to sell your book.”[1] —Darin […]

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Posted on: April 23, 2019 in Books, Featured, Marketing, Publishing, Publishing2
Apr
11

Writing Lesson: Even Successful Books Are Not For Everyone

“It’s a big red flag in your proposal if you say that your book is for ‘everyone’ or a ‘general readership.’ Successful books and media, even those with broad appeal, […]

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Posted on: April 11, 2019 in Featured, Publishing, Publishing2
Aug
22

Do You Know Where Your Readers Hang Out?

When I was a teenager, before cell phones and “Find Friends” apps, I knew I could find my friends at one of two places in town. I’d go there, connect, […]

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Posted on: August 22, 2018 in Books, Featured, Publishing, Publishing2, Writing
Jun
09

Building and Sustaining Reader Loyalty

Many authors are in self-denial. Most of us don’t realize that we can’t market our books like it’s 1999. How do I know this? Because every week I encounter people […]

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Posted on: June 9, 2015 in Featured, Publishing, Publishing2
Nov
12

3 Ways You Can Use Categories to Sell Your Books

Typically, as we write, the core message (or in fiction the core conflict) will determine what the book is about. These “cores” do not, however determine the book’s genre or […]

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Posted on: November 12, 2014 in Featured, Publishing, Publishing2
Oct
15

9 Ideas for Making Extra Income at Your Speaking Events

There is a way for authors to keep your product sales as a major part of your income. How? Here are some tips: Your books are the obvious income generator. […]

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Posted on: October 15, 2014 in Books, Featured, Publishing
Jun
26

5 Musts for Maximum Reader Engagement

With all of the talk about platform and it’s importance as an author, I’d like to suggest that more important than platform, is reader engagement. While I agree we need […]

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Posted on: June 26, 2014 in Customer's Heart, Featured, Marketing, Publishing, Publishing2, Writing
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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Developer and maximizer of people and ideas. Pastor of Resource Development @gracechapellf, Family guy, golfer, writer, speaker, baseball nut and film noir buff.


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