Archive for June, 2015

 
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Jun
09

Building and Sustaining Reader Loyalty

Many authors are in self-denial. Most of us don’t realize that we can’t market our books like it’s 1999. How do I know this? Because every week I encounter people […]

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Posted on: June 9, 2015 in Featured, Publishing, Publishing2
Sep
29

Focus on the Brand; Not Just the Price

Everyone seems to agree with the principle of brand focus, however, large and small retailers have let the brand-value proposition slip away because of their focus on the price-only strategy. […]

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Posted on: September 29, 2011 in Featured, Publishing
Oct
20

Delegating Customer Service

Flying this week reminded my how frequently companies delegate customer service activities back to the customer. It's like delegating backwards. Just in the airline industry alone, customers now handle their […]

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Posted on: October 20, 2009 in Customer's Heart, Leadership, Publishing
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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