Many authors are in self-denial. Most of us don’t realize that we can’t market our books like it’s 1999. How do I know this? Because every week I encounter people […]
Read More...Everyone seems to agree with the principle of brand focus, however, large and small retailers have let the brand-value proposition slip away because of their focus on the price-only strategy. […]
Read More...Flying this week reminded my how frequently companies delegate customer service activities back to the customer. It's like delegating backwards. Just in the airline industry alone, customers now handle their […]
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