Archive for September, 2011

 
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Sep
06

Right Words Sell More

It’s always intrigued me that the word “store” and the word “story” come from the same Latin root. In so many cases, good merchandising—merchandising that produces sales—is effective communication of […]

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Posted on: September 6, 2011 in Featured, Publishing
Feb
01

First, and Last, Impressions Count

If I were to list a group of numbers, have you look at them, then ask people to try and remember them, chances are that most people would remember the […]

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Posted on: February 1, 2010 in Customer's Heart, Publishing
Dec
01

Understanding and Managing Retail’s Open Loop

Retailers often use mailed catalogs or email blasts to generate traffic and increase sales. There’s nothing wrong with this strategy as long as the retailer is properly using their respective […]

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Posted on: December 1, 2009 in Customer's Heart, Publishing
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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