Retail is not a science—it is an ART. As we find in all of the arts, it is subjective. How we apply the fundamental rules is always changing as is […]
Read More...I am always amazed at how many retailers spend so much of their time trying to manage “sales,” “margins,” and “profits.” Those are measurements to help us financially, but they […]
Read More...A colleague and I went to get a cup of coffee. Being coffee snobs we look for one brand and we’re very loyal to that brand—Starbucks. When we paid for […]
Read More...Many retail stores’ employees are always in flux. One chain’s, which I can’t name, average employee lasts just six months on the job. How can a retailer serve customers when […]
Read More...Everyone seems to agree with the principle of brand focus, however, large and small retailers have let the brand-value proposition slip away because of their focus on the price-only strategy. […]
Read More...It’s always intrigued me that the word “store” and the word “story” come from the same Latin root. In so many cases, good merchandising—merchandising that produces sales—is effective communication of […]
Read More...In my last post I wrote about the importance for any business of the first and last impressions a customer receives. I mentioned that we are wired to remember first, […]
Read More...Retailers often use mailed catalogs or email blasts to generate traffic and increase sales. There’s nothing wrong with this strategy as long as the retailer is properly using their respective […]
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