Archive for April, 2012

 
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Apr
26

Buying is An Emotional Thing

Consumers do many things before making a purchase. Many do their homework. They analyze their potential purchase on-line, they talk to friends, they read reviews, and they have their left-brains […]

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Posted on: April 26, 2012 in Featured, Publishing
Sep
06

Right Words Sell More

It’s always intrigued me that the word “store” and the word “story” come from the same Latin root. In so many cases, good merchandising—merchandising that produces sales—is effective communication of […]

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Posted on: September 6, 2011 in Featured, Publishing
 

Trust is the winsome wedding of faith and hope.

Brennan Manning

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