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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.

Here a a sample of Wayne’s insights into retail:

4 Questions to Ask When Researching

When you’re researching a book, whether it is fiction or non-fiction you need to make choices and you need to evaluate information. He good news is that information is far […]

Posted on: October 31, 2018 in Books, Featured, Publishing, Publishing2, Writing

WRITING LESS IS OFTEN MORE

All of us who love to write often are caught in an “expression” trap. We know what we want to say, but to fully express our thoughts we become wordy […]

Posted on: September 19, 2018 in Featured, Publishing, Publishing2, Writing

Do You Know Where Your Readers Hang Out?

When I was a teenager, before cell phones and “Find Friends” apps, I knew I could find my friends at one of two places in town. I’d go there, connect, […]

Posted on: August 22, 2018 in Books, Featured, Publishing, Publishing2, Writing

Questions to Ask from Reader-Based Feedback

Authors typically like to receive feedback from what they have written. They hand their manuscripts to friends or colleagues and ask for their opinions. I’d like to suggest this is […]

Posted on: June 23, 2015 in Featured, Publishing, Publishing2

Overcoming the R-Word

“Rejected!” It’s a difficult word for authors to read in an email, or hear directly from their agents. When you’ve put your heart and soul into a project, when your […]

Posted on: June 16, 2015 in Featured, Publishing, Publishing2

Building and Sustaining Reader Loyalty

Many authors are in self-denial. Most of us don’t realize that we can’t market our books like it’s 1999. How do I know this? Because every week I encounter people […]

Posted on: June 9, 2015 in Featured, Publishing, Publishing2

Five Tips on Creating an Ideal Home Office

For over the last five years I’ve worked primarily from home. My home office is “made to order” for what I do. I’ve deliberately created a space that has what […]

Posted on: June 2, 2015 in Featured, General, Home, Publishing, Publishing2

How Do I Keep My Book Organized?

Writing a remarkable book, fiction or non-fiction, typically doesn’t just happen out of random thoughts and a few stories. Most often when you begin your book or novel you will […]

Posted on: May 28, 2015 in Featured, Publishing, Publishing2

It’s Time to Abandon Your Bunker Mentality

We could all learn something from Napoleon Bonaparte. Reportedly he once said, “The old nobility would have survived if they had known enough to become masters of printed materials.”[1] Does […]

Posted on: May 21, 2015 in Featured, Publishing, Publishing2

The importance of Visually Writing

We live in a graphics age. Television, video games, and even the most popular Facebook and Twitter posts include stunning graphic images. They tell the story and the capture out […]

Posted on: May 19, 2015 in Featured, Public Speaking/Presentations, Publishing, Publishing2

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Recent Posts

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4 Questions to Ask When Researching

WRITING LESS IS OFTEN MORE

Questions to Ask from Reader-Based Feedback

Overcoming the R-Word

Building and Sustaining Reader Loyalty

Five Tips on Creating an Ideal Home Office

How Do I Keep My Book Organized?

It’s Time to Abandon Your Bunker Mentality

The importance of Visually Writing

Trust is the winsome wedding of faith and hope.

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