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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
The Second Hardest Question: Why Isn’t My Book Selling?
In my last email, I shared the toughest question I’m asked—will you read my manuscript? In this email, I’ll tackle the second most challenging question I receive from authors—“Why isn’t […]
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The Hardest Question People Ask Me
I don’t know about you, but I get asked hard questions all the time. When our son was small, I was weeding a portion of our garden. He was playing, […]
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The Law of Quality
“Every fine story must leave in the mind of the sensitive reader an intangible residuum of pleasure, a cadence, a quality of voice that is exclusively the writer’s own, individual, […]
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What Non-Fiction Authors Can Learn from Fiction Authors
Those of us who write non-fiction have the opportunity to learn three essential writing practices from our friends who write fiction. I enjoy reading novels, especially since most of my […]
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Making Your Book the Best It Can Be
“If there’s only one thing you’re able to spend money on, it should be hiring an editor. It’s a necessity, especially if you are not a professional writer. Take a […]
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5 Ways to Find Time to be Creative
Every day has twenty-four hours, and many of us struggle to get things done much less find the time to create. Deadlines, meetings, interruptions, personal business, and a plethora of […]
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Why Wait? Start Your Marketing Campaign Now!
“It is never too early to develop a marketing plan. The important point is that the earlier you create one, the better equipped you’ll be to sell your book.”[1] —Darin […]
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Writing Lesson: Even Successful Books Are Not For Everyone
“It’s a big red flag in your proposal if you say that your book is for ‘everyone’ or a ‘general readership.’ Successful books and media, even those with broad appeal, […]
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Seven Books That Impacted My Life
Books have been an essential part of my life since my sophomore year in high school. Before that time I read, but I became a voracious reader once my sophomore […]
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4 Questions to Ask When Researching
When you’re researching a book, whether it is fiction or non-fiction you need to make choices and you need to evaluate information. He good news is that information is far […]
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It got me when you said that w ...
[…] former publishing ex ...
Hi Wayne, I just wrote a revie ...
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