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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
The Law of Quality
“Every fine story must leave in the mind of the sensitive reader an intangible residuum of pleasure, a cadence, a quality of voice that is exclusively the writer’s own, individual, […]
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What Non-Fiction Authors Can Learn from Fiction Authors
Those of us who write non-fiction have the opportunity to learn three essential writing practices from our friends who write fiction. I enjoy reading novels, especially since most of my […]
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Making Your Book the Best It Can Be
“If there’s only one thing you’re able to spend money on, it should be hiring an editor. It’s a necessity, especially if you are not a professional writer. Take a […]
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5 Ways to Find Time to be Creative
Every day has twenty-four hours, and many of us struggle to get things done much less find the time to create. Deadlines, meetings, interruptions, personal business, and a plethora of […]
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Why Wait? Start Your Marketing Campaign Now!
“It is never too early to develop a marketing plan. The important point is that the earlier you create one, the better equipped you’ll be to sell your book.”[1] —Darin […]
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Writing Lesson: Even Successful Books Are Not For Everyone
“It’s a big red flag in your proposal if you say that your book is for ‘everyone’ or a ‘general readership.’ Successful books and media, even those with broad appeal, […]
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Seven Books That Impacted My Life
Books have been an essential part of my life since my sophomore year in high school. Before that time I read, but I became a voracious reader once my sophomore […]
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4 Questions to Ask When Researching
When you’re researching a book, whether it is fiction or non-fiction you need to make choices and you need to evaluate information. He good news is that information is far […]
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WRITING LESS IS OFTEN MORE
All of us who love to write often are caught in an “expression” trap. We know what we want to say, but to fully express our thoughts we become wordy […]
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Do You Know Where Your Readers Hang Out?
When I was a teenager, before cell phones and “Find Friends” apps, I knew I could find my friends at one of two places in town. I’d go there, connect, […]
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