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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
WRITING LESS IS OFTEN MORE
All of us who love to write often are caught in an “expression” trap. We know what we want to say, but to fully express our thoughts we become wordy […]
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Do You Know Where Your Readers Hang Out?
When I was a teenager, before cell phones and “Find Friends” apps, I knew I could find my friends at one of two places in town. I’d go there, connect, […]
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Questions to Ask from Reader-Based Feedback
Authors typically like to receive feedback from what they have written. They hand their manuscripts to friends or colleagues and ask for their opinions. I’d like to suggest this is […]
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Overcoming the R-Word
“Rejected!” It’s a difficult word for authors to read in an email, or hear directly from their agents. When you’ve put your heart and soul into a project, when your […]
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Building and Sustaining Reader Loyalty
Many authors are in self-denial. Most of us don’t realize that we can’t market our books like it’s 1999. How do I know this? Because every week I encounter people […]
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Five Tips on Creating an Ideal Home Office
For over the last five years I’ve worked primarily from home. My home office is “made to order” for what I do. I’ve deliberately created a space that has what […]
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How Do I Keep My Book Organized?
Writing a remarkable book, fiction or non-fiction, typically doesn’t just happen out of random thoughts and a few stories. Most often when you begin your book or novel you will […]
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It’s Time to Abandon Your Bunker Mentality
We could all learn something from Napoleon Bonaparte. Reportedly he once said, “The old nobility would have survived if they had known enough to become masters of printed materials.”[1] Does […]
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The importance of Visually Writing
We live in a graphics age. Television, video games, and even the most popular Facebook and Twitter posts include stunning graphic images. They tell the story and the capture out […]
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Raising the Stakes with Emotion
Generally speaking I’m not an emotional guy. However, when the right sequence of experiences hit me, I’m a basket case. Certain movies, songs, and certainly my kids and grandkids can […]
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