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Wayne has spent much of his career in and around retailers. He has a heart for the customer and proven methods that drive sales, profits and complete customer satisfaction. A successful retailer himself, he also regularly consults with retailers.
Here a a sample of Wayne’s insights into retail:
5 Ways to Find Time to be Creative
Every day has twenty-four hours, and many of us struggle to get things done much less find the time to create. Deadlines, meetings, interruptions, personal business, and a plethora of […]
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Why Wait? Start Your Marketing Campaign Now!
“It is never too early to develop a marketing plan. The important point is that the earlier you create one, the better equipped you’ll be to sell your book.”[1] —Darin […]
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Writing Lesson: Even Successful Books Are Not For Everyone
“It’s a big red flag in your proposal if you say that your book is for ‘everyone’ or a ‘general readership.’ Successful books and media, even those with broad appeal, […]
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Seven Books That Impacted My Life
Books have been an essential part of my life since my sophomore year in high school. Before that time I read, but I became a voracious reader once my sophomore […]
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4 Questions to Ask When Researching
When you’re researching a book, whether it is fiction or non-fiction you need to make choices and you need to evaluate information. He good news is that information is far […]
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WRITING LESS IS OFTEN MORE
All of us who love to write often are caught in an “expression” trap. We know what we want to say, but to fully express our thoughts we become wordy […]
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Do You Know Where Your Readers Hang Out?
When I was a teenager, before cell phones and “Find Friends” apps, I knew I could find my friends at one of two places in town. I’d go there, connect, […]
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Questions to Ask from Reader-Based Feedback
Authors typically like to receive feedback from what they have written. They hand their manuscripts to friends or colleagues and ask for their opinions. I’d like to suggest this is […]
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Overcoming the R-Word
“Rejected!” It’s a difficult word for authors to read in an email, or hear directly from their agents. When you’ve put your heart and soul into a project, when your […]
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Building and Sustaining Reader Loyalty
Many authors are in self-denial. Most of us don’t realize that we can’t market our books like it’s 1999. How do I know this? Because every week I encounter people […]
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